Posted on the 4th June 2015

Photo Diary: WSBK Media Day

We handle all types of events for clients throughout the year, from industry conferences, to media days, to promotions. One of our most successful dates over the past few years has been the annual media day promoting the British round of the World Superbike Championship for our client Donington Park. Here’s what we got up to this year…


What? Great British Sports Day

Where? Donington Park

When? Thursday 21st May 2015

Who? Press and members of the public were invited to join Britain’s crop of homegrown racing talent as they took on a Rest of the World (ROW) team in a Great British Sports Day competition.

Why? The media day was held to promote the sole UK round of the eni FIM World Superbike Championship (WSBK), held at Donington Park on the bank holiday weekend this 22nd, 23rd, and 24 May.


Taking on typically British ‘sporting’ challenges such as the egg and spoon race, sack race and three-legged race, the riders competed to be crowned Sports Day champions ahead of the crucial sixth round of WSBK.


Each team consisted of four riders. Team GB brought together riders from three manufacturers, Tom Sykes and Jonathan Rea (Kawasaki Racing Team), Chaz Davies (Aruba.it Racing – Ducati SBK Team) and Alex Lowes (Voltcom Crescent Suzuki) while the Rest of the World squad included France’s Sylvain Guintoli (Pata Honda World Superbike Team), Spaniard Roman Ramos (Team Go Eleven), Argentina’s Leandro Mercado (Barni Racing) and Leon Camier (MV Agusta Reparto Corse) comprised the fourth team member due to his Andorran residency.


Aprilia Racing Team – Red Devils rider Leon Haslam took up the role of official starter and referee. He had recently recovered after cracking three of his ribs at the competition’s previous round in Imola.


After several highly entertaining close finishes, Team GB eventually triumphed, beating their rivals 11 points to 7.

The Great British Sports Day was a fantastic way to kick start the WSBK weekend at Donington Park. With the aim of generating exposure, coverage and photo opportunities for the media, 15 journalists attended the media day and over 100 journalists were confirmed to cover the event itself. As of 1st June 300 pieces of coverage were obtained.

It even made an appearance on East Midland’s Today's six o’clock news.

WSBK screengrab

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Natalie Gribben
Natalie Gribben