Posted on the 30th June 2015

bcs Agency handles Beeny brief

Nottingham-based communications agency bcs Agency has been appointed by Häfele UK to carry out public relations activity for the new Sarah Beeny Home collection.

Fronted by property expert and household name Sarah Beeny, the new collection of decorative furniture handles - launched in partnership with Häfele UK - hit the shelves 1st May 2015.

bcs Agency has been retained to secure consumer coverage for the new collection and its four ranges of handles. Having worked with living solutions specialist Häfele UK since 2013, bcs Agency was perfectly placed to communicate the new partnership with Sarah Beeny.

Rachael van Oudheusden, Head of PR at bcs Agency, said: “We have a great relationship with Häfele and were keen to support their latest partnership with Sarah Beeny. We introduced the two partners during a PR opportunity with Rise Hall and were really pleased with the outcome.

“We’ve been working hard to get the Sarah Beeny Home collection to homeowner press titles via meet and greets, media drops and working with our extensive list of contacts in time for launch and we’re all looking forward to building on-going PR activity for the new range.”

Marketing Communications Manager at Häfele UK, Rachel Willcock said: “The launch of Sarah Beeny Home is a really exciting milestone for us and bcs Agency has been influential in the partnership from day one. Their expertise and contacts within homeowner and consumer press has always shone through and we have already had fantastic feedback about the new collection.”

Sarah Beeny Home is kicking off with four ranges of premium furniture handles, sold exclusively through Amazon, with plans to expand the range in the future.

For more information about bcs Agency visit www.bcsagency.com.

For more information about the Sarah Beeny Home collection visit www.sarahbeenyhome.co.uk. For more information about Häfele UK visit www.hafele.co.uk

Rachael van Oudheusden
Rachael van Oudheusden